Privacy policy

Privacy Policy

Last updated: October 1, 2025

HOVX operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (“Services”). HOVX is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include de-identified or anonymous data.

We may collect or process the following categories of personal information:

  • Contact details (name, billing address, shipping address, phone number, email).
  • Financial information (credit card, debit card, payment details).
  • Account information (username, password, preferences).
  • Transaction information (items viewed, added to cart, purchased, returned).
  • Communications you send to customer support.
  • Device information (IP address, browser, device identifiers).
  • Usage information (interaction with the website, navigation activity).

Personal Information Sources

  • Direct interactions with you.
  • Automatic collection through the Services.
  • Service providers acting on our behalf.
  • Third-party partners.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

To operate the store, process orders, process payments, manage accounts, arrange shipping, enable returns/exchanges, and personalize your shopping experience.

Marketing and Advertising

To send promotional emails, messages, and show targeted advertisements based on your activity.

Security and Fraud Prevention

To authenticate your account, detect or prevent fraud, and maintain a secure shopping environment.

Communicating with You

To provide customer support and maintain our relationship with you.

Legal Reasons

To comply with legal obligations, respond to requests from authorities, and enforce our policies.

How We Disclose Personal Information

We may disclose personal information in the following cases:

  • With Shopify and service providers (IT, payment processing, analytics, shipping).
  • With marketing and advertising partners.
  • At your direction or with your consent.
  • Within our corporate group or affiliates.
  • As part of a business transaction or legal requirement.

Relationship with Shopify

Our store is hosted by Shopify, which collects and processes data to operate and improve the platform. Shopify may use personal information from your interactions with our store or other merchants.

For more information, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

We may link to third-party websites. We are not responsible for the privacy practices of those sites.

Children’s Data

The Services are not intended for children. We do not knowingly collect information from individuals under the age of majority.

Security and Retention

We implement reasonable measures to protect your information, but no online system is completely secure. Retention periods vary depending on operational and legal needs.

Your Rights and Choices

Depending on your location, you may have rights such as access, delete, correct, portability, opt-out of targeted advertising, and manage email preferences.

If you reside in the UK or EEA, you may also have rights to object, restrict processing, and withdraw consent.

You may exercise these rights by contacting us.

Complaints

If you have concerns about our data practices, you may contact us or submit a complaint to your local data protection authority.

International Transfers

We may transfer and process personal information outside your country. For transfers out of the UK/EEA, we rely on Standard Contractual Clauses or equivalent mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updated versions will be posted with a revised date.

Contact

If you have questions about this Privacy Policy or would like to exercise your rights, you may contact us at:

Email: support@hovxwatches.com

HOVX is the data controller for your personal information.